傳承自1862年的烘焙技術以及對茶的熱忱,王德傳茶莊嚴選產區,堅持僅挑選優質安全的好茶,加以獨家烘焙去蕪存菁,達到茶葉氣清質醇之境界,王德傳茶莊禮盒以誠意一一手工包裝,成就精緻中國茶禮,任何時刻都能傳遞送禮者的祝福。    一中罐禮盒
凍頂烏龍150g   $850      
二小罐禮盒 金萱100g / 烏龍茶100g                     $720
阿里山金萱100g / 凍頂烏龍100g     $1,050   二中罐禮盒 四季春150g / 烏龍茶150g       $880
金萱150g / 凍頂烏龍150g       $1,250
阿里山烏龍150g / 凍頂烏龍150g       $1,650
杉林溪烏龍150g / 梨山烏龍150g       $3,050
   
木製二中罐禮盒 凍頂烏龍150g / 梔香烏龍 150g     $1,750
   
二大罐禮盒 金萱250g / 阿里山烏龍250g                   $1,950
阿里山金萱250g / 阿里山烏龍250g       $2,350     木製杯壺組禮盒 白玉壺 x1 / 白玉杯 x2     $1,450   自由組合 您也可以依送禮對象的喜好挑選不同的茶葉,依您的預算自由組合禮盒的茶種及包裝。

* 凡購買王德傳禮盒滿NT$ 5,000元,享95折。
* 本專案恕不與其他優惠合併使用。
* 長春門市提供專業宅配服務,消費滿NT$ 3,000元以上免宅配費用
   (限台灣本島地區)。
   歡迎來電洽詢:02-2561-8738,傳真02-2567-5978。

王德傳茶莊 - 禮盒專區

Tea Guru 發表在 痞客邦 留言(0) 人氣()


【聯合報╱記者陳明成/鹿野報導】2008.01.12 03:34 am 茶葉改良場人員評比鹿野冬片茶。
記者陳明成/攝影 鹿野地區農會昨天舉辦「福鹿冬片」優良茶比賽,155處茶園分烏龍、其他兩組比賽,劉榮亮、允芳茶園分別獲得優等,茶葉改良場台東分場場長吳聲舜說,獲得優等的茶香氣、滋味特別好。 參加冬片茶比賽的鹿野茶園計,烏龍組103處,其他組52處,昨天下午吳聲舜、茶改場製茶課長陳國任、台東分場製茶課長陳信言等人就茶的外觀、形狀、水色、香氣、滋味等進行評比,選出優等、頭等、二獎、三獎等,其中得獎最多的是碧蘿園所屬的茶園。烏龍組頭獎分別有碧蘿園、劉榮輝、允芳茶園,其他組是碧蘿園。 台灣茶葉按季節氣採摘分為春、夏、秋、冬茶,夏秋季間因氣候炎熱茶芽生長迅速可多採1到2次。茶芽在清明前後採收為春茶,冬茶多數在冬至前採收完畢,高山茶區因溫度較低會更早些採收。冬茶採收完後,因受低溫和寒流影響很少還有芽葉可採收,如果有茶芽可採摘也屬珍貴而稀少,冬至後到立春前,採收的謂「冬片茶或冬片仔」。 花東茶區地屬北回歸線以南,日照強,日夜溫差大,茶芽是不休眠的,茶芽可陸續生長採收,可說是全台最晚產製冬片茶,稀少而珍貴。 【2008/01/12 聯合報】

Tea Guru 發表在 痞客邦 留言(0) 人氣()


新竹縣北埔、峨眉生產的「東方美人茶」,就是白毫烏龍,也有人叫它膨風茶或香檳烏龍。是一種奇特的台灣初夏茶,每年端午節的前後為產季,需要在無空氣的污染、背風、高溫、潮濕、日照充足的多重條件下生長,且栽種中完全不可施予化學肥料及農藥,以利「小綠葉蟬」叮食,使茶葉片自然變質,才能產生膨風茶的奇特風味。 東方美人茶最大的特徵也就是上述提到的茶葉嫩芽皆受到”小綠葉蟬”的叮食,因此而質變產生了天然的熟果香味,也有人形容滋味如同蜂蜜般的甘甜,泡出來的茶色接近琥珀色;同時其製作過程精細,只採鮮嫩的心芽製作,因此要做成同樣的份量的成茶,需要比其它茗茶至少2~3倍的茶菁量製成。 東方美人茶採摘為一心二葉,且發酵程度較重,所以不會像其他半發酵茶很容易帶有一股「草菁味」,且又因加工時採低溫炒菁和乾燥處理,所以沒有凍頂烏龍茶的焙火味,且茶湯更甘甜爽口。沖泡時,以80-90度為宜。

Tea Guru 發表在 痞客邦 留言(0) 人氣()


Formosa Oolong is what Taiwan's Bai Hao was called for over a century before the names "Taiwan" or "Bai Hao" were ever heard of in the West. This classic oolong, which is often sold as Oriental Beauty today, has always deserved its fame. It is flamboyantly aromatic, its taste and perfume often reminiscent of ripe peaches but in any case more deliciously fruity than any other tea. Traditionally defined by a crisp, open bold leaf, mostly reddish-brown, the very best and rarest may be distinguished by silver tips and edges on the leaves. The leaf colors result from high oxidation and the silver tips from the action of prized microscopic mites that may occasionally infest portions of a garden. Our Bai Hao (White Tip) Oolong has all the traditional notes of flowers and honey, and deep, rich flavors with no hint of bitterness.

PREPARATION: Imperial Bai Hao Oolong may be prepared in many ways, including regular teapot, individual gaiwans or gongfu style. We recommend 85~-95~C (185~-203~F) degree water and an infusion time of 2 to 3 minutes. May be resteeped several times by gradually increasing time and temperature. View Product

Tea Guru 發表在 痞客邦 留言(0) 人氣()

By Guang Chung Lee Taiwanese tea culture dates back to at least the 18th century, and has long contributed tea and traditions to the world. Even very antique Chinese books complimented Taiwanese tea production and mentioned how central it was to the people’s way of life. According to one such ancient record there were wild tea trees in Taiwan as far back as the middle of the 17th century, but it was not until the Yong-Zheng reign (1723 to 1735) of the Qing Dynasty that the Taiwanese people began to harvest and sell the tea from these trees. However, the teas that have been developed over the past two hundred years in Taiwan are not related to those native wild tea trees written about long ago. The island has since then developed a reputation for the production of fine Oolongs such as Bai Hao Oolong (Oriental Beauty), Dong Ding, Bao Zhong, and several other varieties of high-mountain Oolong teas. In modern times the ideal mountainous climate, modern business practices and agricultural research have all combined to create what is probably one of the most dynamic and influential tea markets in the world. When discussing the varieties of Taiwanese tea, it is important to first understand the two main types of Oolongs: Stripe-Shaped and Ball-Shaped. These two distinctive categories actually represent the two places they were brought from in Mainland, China. One of the birthplaces of Oolong is the northern part of Fujian province. Oolong teas from Northern Fujian are long and thin, stripe-shaped teas like the famous Wu Yi Rock Teas (yen cha). The southern part of Fujian developed its own version of Oolong that is rolled into tight balls as exemplified by teas like Anxi Iron Goddess (Tie Guan Yin). The ancestors of today’s tea masters brought their teas from Fujian to the highlands of Taiwan, along with the skills to produce the fine selection of Oolongs that have become so famous around the world. The types of trees and processing methods were divided roughly between the northern and central regions of Taiwan, corresponding to the proximity of the northern and southern regions of Fujian. The Northern striped Oolongs, therefore, migrated to the Northern hilly regions of Taiwan and the Southern ball-shaped Oolongs were brought to the Central Highlands of Taiwan. With an understanding of the two kinds of Oolong tea, let’s take a closer look at the varieties of Formosa Oolong: Northern Dan Shui river series: Pou Chong and Bai Hao Oolong Origin: Northern Fujian, Wu Yi Yen Cha Time of Origin: 1810 A.D. (Ching Dynasty, Chiang Ching Period) The northern region of Taiwan imported the teas and processing techniques familiar to the northern region of Fujian to the banks of the Dan-Shui River in the early 18th century. The Oolongs from that region of Taiwan are therefore stripe-shaped— the most famous of which are Pou Chong (Bao Zhong) and Bai Hao Oolongs (although there is the modern exception of Taipei’s Pin Lin Tie Guan Yin, which is farmed and processed in a more southerly way). Taiwan started to produce Pou Chong as early as 1810 when immigrants from Chuan Zhou, Fujian cultivated tea trees to make flowered teas, like jasmine green tea, for export. Later, World War II collapsed the international market and Taiwanese tea producers changed their focus to the domestic market, which demanded teas of finer quality. This turned out to be a positive change, as it forced them to research and develop the oxidation skills needed to generate a natural floral fragrance from teas without using actual flowers. Since then, Pou Chong has been farmed to emphasize the aroma and complexity of its fragrance during brewing. Of all the Oolongs Taiwan produces, Pou Chong is the lightest in oxidation. The elegantly narrow and naturally curved shape of Pou Chong reveals its heritage in Wuyi. Pou Chong is, however, not heavily oxidized and roasted like the rock teas (yen cha) of Wuyi. Pou Chong poignantly bridges green teas, like Long Jing or Bi Lou Chun, to the versatile and profound world of Oolong. It offers a unique, light greenness and freshness while at the same time presenting the floral fragrances of Oolongs. Another famous striped tea of Taiwan is Bai Hao Oolong. It is created through a glorious waltz played in harmony with Nature herself. During summer, the population of leaf hoppers reaches its peak and most of the tender tea leaves are eaten by the insects. Due to a natural self-defense mechanism, the tea leaves produce a higher content of polyphenols and tannins. These natural chemicals are mixed almost alchemically together with enzymes in the insects’ saliva to produce tea leaves that are rich, fruity and full of a profound floral aroma. Bai Hao Oolong is further distinguished by the fact that it requires three to four thousand leaf tips to make six hundred grams of tea, whereas other teas usually only need about one thousand. It is the most oxidized type of Taiwanese Oolong (~70%), and is only harvested in Hsin Chu and Miao Li counties during the summer season. Central Mountain Area: Dong Ding Oolong and High-Mountain Oolongs Origin: Southern Fujian, Tie Guan Yin Time of Origin: Ching Dynasty, Kang Xi Period Southern Fujian’s Tie Guan Yin was brought to the central part of Taiwan as early as the Kang Xi reign (1661 – 1772). The characteristic round shape comes from a special cloth-wrapped kneading process which also imparts a unique aroma to this kind of tea. Another important benefit of the tight shape is that it enhances and preserves freshness, as it limits the surface area of the leaf that is exposed to oxygen. This is very important for these High Mountain Oolongs. If they become stale they lose the wonderful floral fragrance they are so famous for. The most influential of these teas are Lu Gu’s Dong Ding Oolong and Ming Jian’s Song Po Oolong. Dong Ding Oolong originally referred to the Oolongs harvested from the three villages of Pin Ding, Yung Long and Feng Huang in Lu Gu, Nan Tou County. Since then it has come to mean any Oolong that is from anywhere in Lu Gu. In the olden days, when farmers had to walk to the tea farms and carry the harvested tea leaves back on foot, they had to tighten their calf muscles as they hiked. In the Taiwanese dialect “Ding” refers to this action. Everyday, they climbed up and down the constantly foggy, slippery and cold mountain paths. “Dong” is the word for such cold and slippery roads. Hence, “Dong Ding” alludes simply to the hiking up and down the mountains that the farmers did in order to bring this amazing tea to market. Dong Ding Oolongs have undergone some changes since the days when they were carried up and down the mountains on farmers’ backs. Traditional Dong Ding Oolongs were oxidized more (~60%) and roasted less than what we are seeing today. That is because more oxidized teas have a more consistent quality. Before, when the only means of transportation was walking, it was vital to have a stable quality control that could survive the longer transportation period. Moreover, the higher oxidized Oolongs enabled the tea farmers/merchants to store them safely for several years without the help of any of the modern innovations like refrigeration and vacuum or nitrogen-sealed packaging. The lighter oxidized (~30%) and more roasted style of Dong Ding Oolong was fashioned by and for the annual Lu Gu Tea Competition. The lighter oxidation allows the judges to inspect the nature of the tea leaves more easily. These lighter oxidized Dong Ding rely on a heavier roasting to bring out their mellowness and complexity. “Formosa High-Mountain Oolong” is a generic name that refers to all Oolong teas that are harvested from plantations over 1,000 meters in elevation. Such farms originated in Mei Shan of Jia Yi County in the 1970's. Farmers in Mei Shan originally depended on wood and bamboo farming. Then in the 1960's-70's, when the demand for bamboo and wood decreased, they faced financial hardship. The local governments had noticed the achievements of the tea industry in neighboring Lu Gu County, and decided to help the local farmers to plant tea trees and learn the processing skills needed to revitalize their economy. The higher elevation (Mei Shan: 1,100m, Lu Gu: 700m) and humid/foggy climate made the Oolongs produced in Mei Shan an immediate success. The thick and refined consistency as well as the rich and refreshing floral aroma quickly won the hearts of many tea drinkers in Taiwan. Following Mei Shan's accomplishment, tea farmers have been continuously trying to develop tea plantations at higher elevations. Nowadays, the most famous High-Mountain growing regions are Yu Shan (1,400m), Al Li Shan (1,600m), Shan Li Shi (1,700m), and Li Shan (2,500m). Higher elevations have become synonymous with higher quality teas produced in more conducive and often organic environments. Roasting (hong pei) Taiwanese Oolong has also inherited the roasting skills so essential to Wu Yi yen cha and Anxi Tie Guan Yin. Proper roasting of an Oolong should achieve the following goals: (1) stabilize the quality of the tea, (2) correct the aroma and taste of teas; and (3) increase the mellowness and complexity. Traditional Oolong roasting can be a very time-consuming and labor-intensive process, especially for Oolongs such as Dong Ding and Tie Guan Yin. It was often done by hand on hardwood charcoal fires, and the teas had to be monitored constantly by sight, smell and feel. Even today, as modern machinery has mostly replaced the hand-roasted, charcoal fires, experience and patience both play vital roles in the success of Oolong roasting. A good roasting not only achieves the three goals mentioned above, but also is free from any sharp or harsh firing or cooked feeling. It retains well the existing floral quality, adds a mature fruity aroma, and blends them in harmony. It enhances the taste to an even more lingering and penetrating experience that not only entertains the mouth and throat, but also resonates smoothly with our bodies. Aged oolongs While it is generally understood that Oolong teas are best when drunk fresh, some can be stored for years and actually improve with time. Those Oolongs are usually heavy-roasted or those with a higher oxidization, such as Dong Ding, Bai Hao Oolong or Tie Guan Yin. Lightly oxidized Oolongs like Pou Chong may also be aged if they first undergo a proper roasting. Aging an Oolong can significantly improve the mellowness and develop more complexity in the aroma and flavor. From my personal experience, even freshness-oriented High-Mountain Oolongs can become mellower and sweeter, though losing some degree of their freshness, after even just one year of aging. Aging Oolongs is not like the aging of Puerhs in which biological activity plays an important role in the transformation of the tea. Puerhs, therefore, need a certain degree of humidity and air circulation. In the aging of Oolongs, on the other hand, one should use an environment that is low in humidity and oxygen. Generally, a more robust Oolong is selected and placed into a glazed, earthenware jar. It helps to completely fill the jar so that there is less oxygen inside. The jar is then sealed shut, often with wax, and stored in a cooler place without sunlight or humidity. More oxidized or roasted teas are usually drier and therefore age better in humid climates like Taiwan. Many Western countries that aren’t very good places for storing Puerh, because they’re too cold or dry, would still be excellent candidates for storing Oolongs. Since our ancestors brought tea plants and their processing skills to the island, the knowledge of Oolong and tea horticulture has been significantly refined and improved. The thriving Taiwanese tea culture has arisen as a result of three factors: (1) Nature: the perfect growing conditions for tea trees and the young and rich geographic landscape of Taiwan itself; (2) Timing: the economic boom in Taiwan since the 1970's strongly fueled the domestic market’s demand for finer quality teas, creating a competition that forced farmers to improve their product; and (3) The People: the hard-working, honest and creative tea producers in Taiwan are always refining their skills. Today Taiwanese Oolong has become one of the hottest tea fashions in the world. Taiwan’s precious High-Mountain Oolongs have even had a large impact on the conventiona l Oolong production in Mainland China. Still, Taiwanese Oolong faces a formidable economic challenge in the global market. More and more teas that bear the name “Taiwan”, “Formosa”, “Dong Ding”, “Bai Hao”, etc. are not really from Taiwan and only marginally resemble the original quality. These forgeries abound in Asia and the West, offering tea at cheaper prices, but without the quality that the originals have become famous for. To overcome this problem, Taiwanese tea farmers, producers and merchants must continuously strive to improve and refine the quality of genuine Formosa teas and courageously introduce them to the world market. In that way the true form of Formosa tea, in all its astonishing varieties, will be given the chance to speak for itself.

Tea Guru 發表在 痞客邦 留言(0) 人氣()

Bai Hao Oolong: Taiwan's Beauty

Bai Hao oolong tea, with its multi-hued leaves reminiscent of autumn foliage, is a perfect choice for an autumn tea. The name Bai Hao means white tip and refers to the small tender white buds that are picked along with the top two leaves. Bai Hao originates from Xinzhu County, Taiwan. This area in northern Taiwan is especially humid and foggy and the natural environmental conditions help to create the special characteristics of Bai Hao. Unlike most high-quality Taiwanese oolong teas, which are picked in the spring or winter, the best grades of Bai Hao are harvested in June and July. Once harvested, the leaves of Bai Hao are processed to a greater degree of oxidation (around 50-60%) than other Taiwanese oolong teas. The result is a tea with a very smooth and sweet flavor, virtually no astringency, and a unique aroma of ripe peaches and honey.
There are many stories about the origin of Bai Hao tea. According to one Taiwanese tea book, a tea farmer in Beipu noticed that small green insects resembling grasshoppers had damaged the leaves of his newly picked spring crop. Rather than destroying his crop, he decided to process the leaves into tea. He took his finished tea to a local tea merchant, who liked it well enough to pay him twice the price of his usual tea. When he returned to his village, he boasted to his neighbors about his success. His neighbors believed he was exaggerating and so named his tea, "Peng Feng cha", or Braggart tea.
Bai Hao is also known as "Dong Fang Mei Ren" or Oriental Beauty. The origin of this name dates back to the early 20th century when a British tea merchant presented a sample of this tea to Queen Elizabeth II. The Queen was captivated by the special aroma and taste of Bai Hao. Because of the tea lovely appearance, like a beautiful lady, and its origin in Asia, the Queen named it "Oriental Beauty". Bai Hao Oolong: Taiwan's Beauty

Tea Guru 發表在 痞客邦 留言(0) 人氣()



                                                                                                           
顛覆傳統中國茶的想像,以繽紛多彩的時尚包裝,提倡「隨時隨
地、輕鬆自在享受一杯好茶」的品茗新主張,非常受到時尚年輕
消費者喜愛,是目前市場上備受注目的嶢陽新品牌。 繽紛彩罐 a.高罐
日本綠茶阿里山烏龍茶阿里山金萱東方美人奇蘭香鐵觀音武夷岩茶鳳凰水仙水沙連紅茶
     (8種茶任您挑選)
b.扁小罐
茉莉小龍珠桂花綠茶梔子烏龍玫瑰鐵觀音。(4種花茶任您挑選)
c.扁大罐
 ◆茉莉繡球鮮綠茶烏龍茶金萱茶鐵觀音小福磚普洱茶。(6種茶任您挑選)
     ★另有多種口味,請參考茶種選購。      新袋茶主義
充氮袋茶(每盒16包×4g)
鐵觀音凍頂烏龍鮮綠茶東方美人水仙(5種茶任您挑選)。
繽紛袋茶(綜合5種茶,適合喜愛嚐鮮的您哦!)      輕巧鋁箔包
鋁箔包(50g/100g裝)
◆20多種茶任您挑選,
      請參考茶種選購。                                                                                                           

緣起

創始人

傳人

品質保證

長春

新竹國賓

信義店

烘培技藝

特別推薦

如何挑選品質優良的茶?

如何挑選適合自己的口味?

保存及沖泡方法

茶罐兒系列

沏定神閒系列

熟成茶普洱緊壓茶系列

限時限量特惠禮盒

沏定神閒禮盒

心賞禮盒

茶缶兒禮盒系列

茶具禮盒

加入會員

會員資料修改

推薦加入

查詢密碼

訂單查詢

購物車查詢

嶢陽熟成茶

未發酵茶

半發酵茶

全發酵茶

普洱茶

花茶

袋茶

繽紛彩罐

換貨說明

換貨申請

客服中心

嶢陽茶行

Tea Guru 發表在 痞客邦 留言(0) 人氣()


創作者   喜堂茶業
作品種類   茶藝術
創作理念與特色
喜堂真心對待每一片茶葉,用心追求醇美的精神意境,品啜之間,清楚的感受每道烘焙製程,不急火,不慢工,善用簡單的茶,洗滌複雜緊張的生活。
從古老傳統,到現代創新。  在C與T之間,喜堂由此而起──
喜堂Cha-Tei,意為台灣鄉間親切的招呼語「呷茶」。C.T(喜堂縮寫)簡單的兩個字母裡蘊涵堂主阿亮創立喜堂的一切精神理念。注重從傳統中求創新的阿亮,認為識茶之人應對萬事萬物的根本之源存有尊敬之意,茶葉的根源來自中國(China),隨著漢人的東遷帶入台灣(Taiwan),為喜堂(C.T)的意涵之一。同時,以創新(Creative)的技術融入優良的傳統(Traditional)精神,為意涵之二。阿亮所著重的,本著根本之道進而從中產生新的意念,不僅於茶葉之中更是在生活之中。喜堂的精神起源。
創意達人

Tea Guru 發表在 痞客邦 留言(0) 人氣()



廠商

    喜堂茶葉股份有限公司 TEL 02-8661-8551  http://ww.chatei.com.tw 設計    麥傑特設計有限公司 TEL 02-2719-2996  http://ww.magic868.com.tw 品牌名稱     喜堂 Cha Tei 輔導內容     品牌識別系統設計、商標設計、包裝設計
品牌願景與挑戰
茶,看起來無啥學問,不管懂不懂,人人都能喝茶。「喜堂」讓人們體驗茶香、茶美與茶意,重新定義「茶」文化的價值,透過創意結合人文與經濟,進而創造引領風潮的創意生活美學。「茶」是極具有東方味的文化商品,有著不可忽視的衍生價值潛力,因此「喜堂」如何結合專業與創新,顛覆人們對傳統老茶的窠臼印象,將新與舊、東、西方等不同文化之精粹融合,將品牌打入國際市場,變成挑戰的目標。 品牌診斷結果 【喜堂】前身是位於木柵且深具口碑的一家茶行,嚴選產地與茶葉、獨特的烘焙技術,其茶葉品質與口感,在當地是名聞遐邇。
  • 西風日漸,調味茶、花草茶及咖啡的風行,純喫茶的魅力不在。
  • 注入新觀念重新塑造茶產業的熱情活力。
  • 以現代、多元、創新、科技為訴求,將茶概念產業做一新的定位與區隔。
  • 「老酒新瓶」藉由產品包裝設計、形象設計等一系列品牌識別體系設計,改變大家對喝茶的刻板印象。
  • 建構創意茶概念用品品牌,成為茶的代名詞。
  • 品牌策略規劃
  • 喜堂的目標是提供新的茶生活體驗來滿足市場,除了茶飲、茶食本身外,同時包括了以提供「健康、休閒、流行的都會心靈空間」為目標,進一步結合休閒觀光茶場的生活體驗與文化藝術薰陶,以此帶動「新茶文化主義」的潮流。
  • 策略規劃三個期程:
  • 近程-穩定原客戶群,開發新族群,透過年輕化包裝、顛覆傳統,投以新穎、流行、健康、休閒、品味生活的全新元素並建構產品形象。
  • 中程-擴散消費群至年輕族群,利用獨特的空間設計、文化體驗、相關藝文展覽以及創新產品等,教育消費者認識新茶文化,建立品牌知名度和形象。
  • 遠程-品牌知名度達成後,運用品牌感染力讓潛在消費群開始接觸、認識,進一步消費,我們期許成為飲茶新生活推廣的「東方的星巴克」。
  • 作法
  • 形象推廣- 透過產品包裝、店鋪空間規劃設計等做為形象推廣的第一步,同時贊助各式健康休閒活動如自行車隊、登山隊、學校社團活動等或提供學生、新銳藝術家展示空間,藉此希望獲得消費者的認同,也能帶動健康與文化風氣,同時又能建立本公司流行、健康、文化、藝術的形象。 業務推廣-透過實體店面、型錄市場及電子商務等方面做業務面推廣,加強年節贈品禮盒系列、結婚彌月等回禮之禮盒設計,並不定期做價格促銷或與健康休閒觀光活動結合。

    Tea Guru 發表在 痞客邦 留言(0) 人氣()


    【聯合報╱記者莊芳銘/鹿谷報導】2008.01.06 03:59 pm
    鹿谷鄉農會前年冬茶特等獎得主林志純,用心管理茶園。
    記者莊芳銘/攝影
    鹿谷鄉農會前年冬茶賽特等獎得主林志純,製作好茶名揚海外,1名日本人最近專程搭飛機來買茶,還一度被他質疑是詐騙集團,趣聞在鹿谷茶農間傳開。
    「林桑嗎,我專程從日本來買你的特等茶」。住鹿谷鄉小半天的茶農林志純,最近突然接到1通滿口日語的電話,他從未結交日本朋友,又聽不懂日文,直覺認為「這是詐騙集團」,立即將電話掛掉。
    沒想到當天晚上又來1通電話,來電者自稱是竹山鎮1家旅社老闆,有1名住宿的日本人拿著林志純的字名字與住址,詢問他如何找到林志純,這名老闆略通日文,代為連絡。林志純此時心想「可能真的有日本人要買茶」,才請旅社老闆轉知這名日本人搭車到小半天找他。
    隔天上午他在小半天牌樓下等候,看到1名陌生男子滿臉驚喜,彼此比手畫腳,確認這名日本人要買茶;請來對面懂日文的鄰居翻譯,才知道這名日本人看到日本電視台介紹他是台灣特等獎茶農,就直接搭飛機到台灣,要買他的特等茶。
    林志純表示,特等茶早就出售,家裡只剩下1.5台斤三等茶,感念日本人專程搭飛機來台,原想免費贈送,這名日本人卻堅持出錢買茶,就依行情價出售。這名日本人臨行前表示:「隔年要帶妻兒再來買茶」。
    林志純賣茶故事在茶鄉廣為流傳,不少茶農都說,賣了一輩子茶,還未碰到這樣的外國顧客;林志純對自己的茶葉獲得國外人士肯定,更充滿成就感。 【2008/01/06 聯合報】

    Tea Guru 發表在 痞客邦 留言(0) 人氣()

      Sunday, December 16, 2007 - Page updated at 12:00 AM GREG GILBERT / THE SEATTLE TIMES Tea-procurement manager Tony Tellin tastes teas to make sure the Tazo flavor remains consistent. The company buys only about a tenth of what its tasters sample. GREG GILBERT / THE SEATTLE TIMES Procurement director Keith Hutjens looks over Tazo's Portland warehouse, where tea is stacked high now. GREG GILBERT / THE SEATTLE TIMES Tony Tellin tastes blends of Tazo teas for future marketing. On a busy day, Tellin says, he might taste 200 to 300 teas. About Tazo Headquarters: Portland Employees: About 70 Beginnings: Tazo co-founder Steve Smith started working on Tazo tea blends in his kitchen in 1994 shortly after leaving Stash Tea, another Portland company he co-founded. Smith retired from Tazo last December. Most popular teas: Chai tea latte is the most popular tea in Starbucks stores. Tazo's most popular tea-bag flavors are Awake, a black-tea blend; Zen, a green tea with lemon verbena, lemongrass and spearmint; and Calm, an herbal blend with at least 12 ingredients, including chamomile, hibiscus, spearmint, rose petals and sarsaparilla root. Getting the tea out: Tazo packages some of its tea in-house but most is sent to companies in Vancouver, B.C.; Italy; California; and elsewhere in Portland for packaging in tea bags, bottles and chai concentrate boxes. Portland tea firm Tazo growing at Starbucks By Melissa Allison
    Seattle Times business reporter PORTLAND — Tazo's Tony Tellin is a tea-drinking wonder. He samples new blends and ingredients for hours a day, hosts special tastings for guests, then settles back with a cup of tea for pleasure when his work is done. On a busy day, Tazo's manager of tea procurement figures he tastes 200 to 300 teas. Tellin's dizzying tea consumption is driven by the breakneck growth of Starbucks, which has more than 15,000 coffee shops worldwide and is adding about seven stores a day. Tazo was a small specialty tea company before Starbucks bought it in 1999. Now it supplies all of Starbucks' stores plus other restaurant clients, and it sells packaged tea in coffee shops and grocery stores — all from a warehouse in Portland that steeps its industrial neighborhood in the scents of tea, herbs and spices. Tazo bought 5.7 million pounds of tea and botanicals last year, up 78 percent from the year before. To keep pace, it has doubled its number of employees since Starbucks bought it to 70. Starbucks does not disclose Tazo's revenue, but in 2001 it represented 3 percent of company sales. Starbucks bought Tazo partly to "commit to the same level of innovation, responsible sourcing and quality for tea as we do for coffee," said Wendy Piñero, vice president of Starbucks' U.S. consumer-products group. Before 1999, the coffee-shop chain sold tea under the brand name Infusia, and it does not disclose who made that tea. Tazo has the potential for even more products and growth, Piñero said. Tea in cups, not harbors Coffee drinkers might never notice, but Starbucks stores offer three iced-tea flavors every day, along with hot tea, tea-based lattes and tea frappuccinos. The most popular tea drink in stores is chai tea latte, an India-inspired blend of black tea, cardamom, cinnamon, black pepper, star anise and milk. It costs about $3.40 for 16 ounces. Tazo's most popular tea-bag flavors are a black tea called Awake, a green tea called Zen and an herbal blend with at least 12 ingredients called Calm. They run roughly $4 to $5 for a box of 24 tea bags. The company recently redesigned its boxes to play up the Tazo name and tone down the mysterious, ancient-looking writings and equations that once covered them. They also added simple steeping instructions, figuring some people need a little help in making a good cup of tea. Although tea is widely considered the most-consumed beverage in the world after water, it was a beverage non grata for centuries in the U.S. Experts trace the anti-tea bias to the American Revolution. "When we had the Boston Tea Party, we were not just throwing tea into the harbor, but rejecting some of the cultural values of England," said George Jage, president of the World Tea Expo, the industry's largest trade show. The Boston Tea Party was 234 years ago today. Finally, tea is making a comeback, with U.S. sales of $3 billion in 2006, up from $2 billion in 2001, excluding restaurants, according to the market-research firm Mintel. The U.S. market is dominated by three brands — Lipton, AriZona and Snapple — with smaller players like Stash and Numi growing fast. Specialty tea companies had trouble with rapid growth in the past because tea growers were not producing enough high-quality tea for them, Jage said. That is changing, with more growers providing top-quality teas now that they see sustained demand for it. People like Cristine DeMaio, of Seattle, are switching from coffee to tea for health reasons. "Tea doesn't give me the same anxiety that coffee does," she said. That's probably because it has about a third less caffeine than drip coffee. Now DeMaio says she's addicted to Tazo's chai tea, which for her means about three cups a week. Slurping like coffee pros That's nothing compared to the tastings at Tazo each fall, when the company receives a year's worth of Assam black tea in just three months. Assam is the ingredient Tazo uses most, in everything from tea bags to chai lattes. It arrives by the 40,000-pound container from India, sometimes as often as four times a day. The black tea crowds shelves that are already stacked with ingredients such as Chinese tea, Guatemalan lemongrass and Pacific Northwest spearmint, then it fills the warehouse floor and finally moves into nearby storage. All of Tazo's teas are tasted as they arrive. Very little is returned because Tellin and others sample them before buying, and they buy only about a tenth of what they taste. The splurping in Tazo's tasting rooms sounds like the slurping of coffee tasters at Starbucks. After the experts noisily spray tea across their palates and spit, they describe the flavors with language familiar to coffee and wine connoisseurs — "floral without being perfumey" for a jasmine green tea from China; "jammy, full and round" for a Ceylon Dimbula. Tazo began as a specialty player with a flair for the unexpected. Back in 1994, co-founder Steve Smith added cucumber to a green-and-black tea blend called Om, and he mixed the warmth of tarragon into the mint herbal tea Refresh. Smith, who also co-founded Stash Tea in Portland, retired from Tazo last December. By the time Starbucks paid $8.1 million for Tazo in 1999, it had 10 tea-bag flavors. Now there are 23. Tazo has added 10 bottled teas to its original seven and expanded its lineup of tea-latte concentrates and iced teas. One of Tazo's first new blends after the sale was Joy, introduced in 2001 as a mixture of rare teas sold only during the holidays. The special ingredient in Joy is so rare that it is not used in any other Tazo blend — Formosa oolong, a light, naturally sweet tea that many believe is the best oolong in the world. Tazo's style is "the familiar with a little bit of the unfamiliar," said Keith Hutjens, who became director of tea procurement when Smith retired a year ago. The company wants to keep that spirit with new teas such as Organic Red Apple and Vanilla Apricot White. Some Tazo teas include natural flavorings, which purists sniff at. "Anything that's flavored is not good tea," said Shashank Goel, in Chicago, who founded the tea brand Ineeka in 2005 and is part of a family that owns 15,000 acres of tea-growing land in India. "It's like getting the best chardonnay grapes from the best winery and flavoring them with peach. What good are they? Seriously," Goel said. Still, he considers Tazo "a good product for the price point" and likes that Starbucks and others are drawing more attention to tea. "Whether people want to drink milk, sugar, strawberry or whatever, tea needs to grow," Goel said. "It's good for the industry." Permission to reprint or copy this article or photo, other than personal use, must be obtained from The Seattle Times. Call 206-464-3113 or e-mail resale@seattletimes.com with your request.

    Tea Guru 發表在 痞客邦 留言(0) 人氣()

    Taylors Leaf Tea Cartons

    Afternoon Darjeeling Carton RT2212

    Afternoon Darjeeling Leaf Tea Carton

    The Champagne of teas with a distinctive 'muscatel' flavour.

    £2.65

    More info...

    Celebration Leaf Tea Carton RT2226UK

    Celebration
    Leaf Tea Carton

    A blend of green tea with rose petals for special occasions.

    £2.65

    More info...

    Taylors of Harrogate China Rose Petal Leaf Tea RT2215UK

    China Rose Petal
    Leaf Tea Carton

    Fine black tea blended with fragrant rose petals.

    £2.10

    More info...

    Taylors of Harrogate Earl Grey Leaf Tea RT2216UK

    Earl Grey
    Leaf Tea Carton

    Black China tea blended with natural oil of bergamot.

    £2.10

    More info...

    English Breakfast Leaf Tea RT2217UK

    English Breakfast
    Leaf Tea Carton

    A rich and refreshing blend of the world’s best teas.

    £2.10

    More info...

    Taylors of Harrogate Exotic Fruits Leaf Tea RT2227UK

    Exotic Fruits
    Leaf Tea Carton

    A fine black tea blended with natural fruit flavours and petals.

    £2.65

    More info...

    Taylors of Harrogate Lapsang Souchong Leaf Tea Carton RT2220UK

    Lapsang Souchong
    Leaf Tea Carton

    A China tea scented with the smoke of wood fires.

    £2.65

    More info...

    Taylors of Harrogate Ntingwe Kwazulu Leaf Tea Carton RT2225UK

    Ntingwe Kwazulu
    Leaf Tea Carton

    A full-bodied strong tea from kwazulu-natal in south Africa.

    £2.10

    More info...

    Taylors of Harrogate Pure Assam Leaf Tea RT2214UK

    Pure Assam
    Leaf Tea Carton

    A rich refreshing tea from the Brahmaputra valley.

    £2.10

    More info...

    Taylors of Harrogate Pure Ceylon Leaf Tea RT2213UK

    Pure Ceylon
    Leaf Tea Carton

    Aromatic tea from ‘the island of teas’.

    £2.10

    More info...

    Taylors of Harrogate Scottish Breakfast Leaf Tea Carton RT2222UK

    Scottish Breakfast
    Leaf Tea Carton

    A rich full-bodied tea with a delicious malty flavour.

    £2.10

    More info...

    Taylors of Harrogate Spiced Christmas Leaf Tea Carton RT2228UK

    Spiced Christmas
    Leaf Tea Carton

    Fine black tea blended with natural citrus and spice flavour.

    £2.10

    More info...

    Taylors of Harrogate Tea Room Blend Tea RT2219UK

    Tea Room Blend
    Leaf Tea Carton

    Our special house blend full of character and richness.

    £2.10

    More info...

    Taylors of Harrogate Earl Grey Green Leaf Tea RT2224UK

    Earl Grey Green
    Leaf Tea Carton

    Green china tea blended with natural oil of bergamot.

    £2.65

    More info...

    Taylors of Harrogate Green Jasmine Leaf Tea Carton RT2223UK

    Green Jasmine
    Leaf Tea Carton

    A light green China tea scented with jasmine.

    £2.65

    More info...

    Taylors of Harrogate Good Luck Green Tea RT2229UK

    Good Luck Green
    Leaf Tea Carton

    A light refreshing tea known as ‘pi lo chun’ in China.

    £4.25

    More info...

    Taylors of Harrogate Imperial Gunpowder RT2218UK

    Imperial Gunpowder
    Leaf Tea Carton

    A green China tea made from tightly rolled young leaves.

    £2.10

    More info...

    Taylors of Harrogate Moroccan Mint Leaf Tea RT2221UK

    Moroccan Mint
    Leaf Tea Carton

    Green tea blended with pure peppermint leaves.

    £2.10

    More info...

    Taylors Leaf Tea Cartons

    Tea Guru 發表在 痞客邦 留言(0) 人氣()

    Blog Stats
    ⚠️

    成人內容提醒

    本部落格內容僅限年滿十八歲者瀏覽。
    若您未滿十八歲,請立即離開。

    已滿十八歲者,亦請勿將內容提供給未成年人士。